|If you’ve been following me for a while, you’ll know I am a keen surfboat rower.
Rowing onto a wave is exhausting. The crew has to pull super-hard to accelerate the boat. When we don’t get it right, there is a terrible feeling as the surfboat teeters, tilts and then, agonizingly, falls off the back of the wave.
It slows. Every new stroke feels heavy. Rather than surfing majestically to the beach, the boat feels lifeless. It is very dispiriting for the crew.
What’s your re-start sequence?
We need to do the same in our business. We have to shift gears, think different, try new things to exit the lockdown with momentum, energy, purpose and hope.
Catch the wave or be smashed
Not catching the wave means you often end up in the wrong place at the wrong time. Too close to the beach with no speed? You no longer catch the wave, it catches you! This usually involves being unceremoniously dumped and an unplanned swim.
Will you catch the Post-Corona wave?
They will be making sure their team is aligned, united, fit and ready. Ready to accelerate, catch and surf that future wave, rather than miss, or, worse, be smashed or left behind by it.
It all starts now.
Now is the time to get your heavy boat moving.
“That was really scary.” These were the words of one of my client’s last week. She was talking about how she had felt about publishing