BUILD YOUR

PERSONAL

BRAND

"TO SUCCEED TODAY YOU HAVE TO STAND OUT"

Being good at what you do is no longer enough. You have to build your Personal Brand.

Whether you work for yourself or an organisation, it’s up to you to create a professional brand that lets people know who you are, how you help and why you are different.

My Personal Brand Diagnostic assesses where your brand currently sits and provides you with a Personal Brand Report to help you progress.

the

process is simple

Answer nine questions

1

Receive your Personal Brand Report

2

Start building the Personal Brand you need to show up at your best

3

HOW TO GET AHEAD IN THE NEW WORLD OF WORK

Step 1 of 10

10%

1. How do you share your content with the world?*
- Quietly - I just go deep with a few close colleagues.
- Erratically. I publish post and ideas, but not very often.
- Regularly. I’m getting better at putting stuff out on LinkedIn and other social media.
- Frequently. I see good content as part of how I show up and publish something most weeks.
- Loudly. I publish a (mostly) regular blog or speak at industry or work events

2. How often do you reach out to your current and future clients?*
- Never. I just respond to any queries or calls.
- Sporadically. It's usually when they call me and ask for something.
- Sometimes, when I’m not too backed up, I’ll reach out proactively.
- Often. I’m pretty good and try to get on the front foot at least a few hours a week.
- Consistently. I often call to see what they're up to or share interesting articles or events I come across.

3. If an honest friend reviewed your work they'd say:*
- Step up, mate! You are not doing yourself justice.
- It’s OK as far as it goes, but I think you have more to say.
- Really solid. I’d love to see you expand on some of this.
- You have some great ideas and capture them really well.
- Seriously? You did that? It's brilliant and I want to share it with my professional network.

4. What's your approach to deadlines?*
- Denial. Followed by panic when it doesn't go away, get delayed or do itself.
- Procrastination. I’ll worry about it later.
- Pretty casual. I can probably bend the rules a bit.
- Intentional. I’ll make sure I allow time for planning and execution.
- Laser-focused! I block out time in my calendar to get it to well ahead of D-day.

5. Your career strategy is mostly:*
- Ad hoc. Inertia rules. I'd prefer known misery than uncertain happiness.
- Erratic. I think and act in patches, then forget about it again.
- Casual. I’m waiting for the right time to act.
- Intentional. I know I need to act strategically and am investing time and effort.
- Highly driven. I'm playing a long game with a clear objective in mind.

6. A project you're working on flops (badly). How do you react?*
- I call a trusted friend and whinge about how everything went wrong.
- I tend to find someone or something to shift the blame onto.
- Forget about it and move on. Life’s too short right?
- I look at my part objectively and think about how I could do better.
- I bring everyone together to review the failure points, possible causes and ideas for eliminating error next time.

7. And when that project flops (badly), how do you feel?*
- Flattened. That's the last time I try something like that.
- In denial. Something else must have gone wrong.
- Piqued. I hate being associated with failure and am keen to do better.
- Curious. The strategy looked good on paper so I wonder why it didn't work?
- Motivated to grow. What can I learn? How can I do and be better next time?

8. How would you describe your professional network?*
- Inbred. My immediate industry contacts and friends only.
- Small and inherited. I avoid networking and connect only with people who seek me out.
- Growing slowly, but I know I could be better with a bit more confidence.
- Active and energetic with a strategy to continuously add diverse, quality connections
- Large and diverse. I strategically seek out networking opportunities and people I want to meet.

9. When you think about the people who support you, you feel like:*
- A lone wolf. Very few people get what I'm about and why I do what I do.
- Isolated. I have a few close supporters, but I know I could do with more.
- A small family, there are a few valued people in my life.
- An only child. Safe and supported by people who love me, and want the best for me.
- A footy team. Lots of great peers, coaches and fans all helping and willing me to succeed.

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BRAND REPORT

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