Mark Hodgson

Your roadmap to Professional Brand success.

Your Time to Shine For years I have been writing that business leaders and consultants alike must actively build their professional brand and influence. COVID-19 has simply amplified that need. Leaders know they need to build influence with their people, customers, bosses and boards. Technical competency and time served are no longer a guarantee of …

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Build your Professional Brand to stand out in a post-pandemic market.

“ANZ Bank has brought about the biggest white-collar job loss revolution in Australia’s history. They will be followed by big professional firms and miners. All previous mass reductions of white-collar staff have been related to the economy. But this one is related to technology, so it’s permanent.”  So wrote Robert Gottliebsen in late 2019. According …

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Why connection trumps capability – and what to do about it

I recently ran a leadership workshop where I showed Dr Brené Brown’s excellent first Ted talk (still one of the top 5 of all time). I’ve watched it many times and usually concentrate on the section where she discusses vulnerability. But this time I was struck by Brené’s first point – about the reason we …

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