With the explosion of professional social media channels such as LinkedIn, it makes sense for your managers, leaders and future stars to get serious about building a presence. As we all remember from school science experiments, nature abhors a vacuum.
The rules have changed. To succeed today, your leaders have to stand out. Being expert and experienced is still necessary - but it’s no longer sufficient. The people charged with leading must actively develop their INFLUENCE to attract the people, customers and resources necessary for your business to win in volatile, uncertain and complex markets.
This mantra comes from the excellent TV series, ‘Friday Night Lights’. It’s set against the backdrop of high school football in Dillon, a small town in Texas. In this community, the football and the team’s success is everything. The entire town turns out each Friday night to support their local heroes.
This week I’ve launched my BUILDING YOUR INFLUENCE diagnostic tool, developed from a 2017 blog ‘Dialing Up Your Influence’.
There are a lot of elements involved in creating the personal brand presence that we all need to stand out professionally. A lot of people struggle with confidence or simply don’t know where to start.
I was recently invited to sit on a panel at one of Sydney’s leading business schools to share my thoughts on how I had set up my successful consultancy practise. I was struck by the wide variety of people in the room. They ranged from twenty something students to folk in their 50s and 60s.
It wasn’t that long ago that you needed a downtown office to do business. A bricks and mortar presence was essential. Corporates traded with other corporates and the little guy could hope for little more than the occasional crumb. Work was done in offices. Meetings (lots of them) took place in meeting rooms.
“Happy 2018 you magnificent Grand Final winning bastards. Pre season is almost upon us and need to know who is saddling up again for 2018”.
This is the text sent to me by the captain of the mighty Newport Rugby Club 3rd team. I am 53 in February. By any measure, that’s old to be playing rugby.
I was recently driving back from holidays with my wife, Nicki, listening to Russell Brand’s excellent podcast, ‘Under the skin’. His guest Pankaj Mishra, Indian essayist and author of ‘The Age of Anger’ said something that really resonated.
“Most lives end in disappointment”
Simple, profound, confronting. But true? We paused the podcast and debated the idea.
I’m a little tired. You probably are too. As we enter the stadium for the last lap, having run our personal marathon since January, the finishing line approaches. What kind of shape are you in? Are you coming home strong in front or a roaring crowd, or more limping across the line, unnoticed?
You learn something new every day. I recently met with female leaders in two Australian banks who are very interested in my upcoming Building Your Influence Webinar and my book, ‘Time To Shine’. Intrigued, I asked them if there was a specific reason the thinking resonated. Both thought that women in particular are looking for help in standing out. The language of ‘Your Time To Shine’ is spot on.
I’m currently pulling together the content for my BUILDING YOUR INFLUENCE FREE webinar. With only 45 minutes to cover a ton of material, the challenge is not what to put in, but what to leave out. That’s a wonderfully clarifying experience. It has reminded me that building our Influence is about so much more than thinking, creating, communicating and plucking up the courage to put ourselves out there.